In the 1930s and
40s, many colleges called upon well-known artists, actors, cinematographers,
and other celebrities to select the beautiful coeds to appear in the schools’
yearbooks.
In 1934, Bing
Crosby selected beauties for the University of Northern Iowa yearbook from ten
finalists. The University of Southern Arkansas used natives of the state like
actor Dick Powell and radio comedians Lum and Abner to choose beauties for the Mulerider, the school’s yearbook.
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Millie Lomax was selected as a Tech
campus beauty in 1934 and
1936.
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Oma Watson was a 1939 Lagniappe selection.
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Louisiana Tech also adopted this policy in the 1930s. In the 20s, a single coed was usually selected annually as the school’s “most beautiful” or “prettiest girl” for the Lagniappe, the college’s yearbook. A bevy of campus beauties was first selected in 1929 by vote of the students.